Shopping Guides

Shop Black Owned: Shop Small Gift Guide 2021

Every year I publish a Shop Small Gift Guide for the holiday season (read last year’s edition here), and this year I felt it was important to get even more specific. This year’s Shop Small Gift Guide is also a Shop Black-Owned Gift Guide. Due to the year we’ve had, it’s more important than ever to use each purchase as a vote for the kind of world we want. Shop small this holiday and start early! Small businesses may need more lead time than usual to keep up with holiday orders.

Shopping for yourself? Read Black-Owned Sustainable Fashion Brands here.

Looking for other gift cateogries? Read Zero Waste Gift Guide here.


“We believe that being well should feel good. That means products that look good, taste good, and help you feel like your best self. I co-founded Golde with my partner Issey Kobori in 2017 with the mission of bringing good vibes to the wellness industry. We’re an independent, Brooklyn-born brand centered in making superfood-boosted essentials for health and beauty. Our products are always natural, easy, and (most importantly) fun.” – Trinity Mouzon Wofford, Co-Founder and CEO. Shop here.


One DNA’s gender-neutral pieces break down the boundary between womenswear and menswear without sacrificing style. Their suiting collection was featured in Highsnobiety and WWD has said One DNA is leading the unisex trend. One DNA produce their brandname collections in safe and fair conditions at independent workshops in New York City. Their collections are made to wear and repair over the long term, and the brand regularly offer eco-conscious items. One DNA is an independently owned and operated small business. One DNA is a black and queer owned business. Shop here.

Divine Individual

Divine Individual is a brand curated by Divina Rae, an east coast transplant who resides in southern California. For over the last 7 years she has been able to truly perfect her craft in this industry by working side by side with various designers and manufacturers in the heart of Downtown Los Angeles’ jewelry district, where all of her jewelry is sourced and produced.

She lives for assisting her clients with bringing their visions to fruition using solid gold and ethically sourced diamonds and gem stones as her medium. With basic staples such as gold layering chains and hoop earrings to engagement rings, custom pavéd pendants and more, Divine Individual has something to offer for every person’s style. Shop here.

Oui the People

“With OUI the People came a mission: The reConstitution of Beauty is our commitment to “watch our language”. No brand is just a brand. Clearly. Brands inform culture and language, as beauty has done for decades. We believe beauty shouldn’t come at the expense of our psyche. Rather than pursuing flawlessness, we aim to build efficacious products, designed thoughtfully, that help you feel great in the skin you’re already in.” – Karen, Founder, OUI the People. Shop here.

Paige’s Candle Co

Paige’s Candle Co was created by Paige Graham, a born & raised New Yorker currently living in Ridgewood, Queens. Each candle is handmade, handcrafted, and sold at various retail locations throughout the United States.  A portion of each candle sale is donated to offering craft classes to youth development non-profit organizations in New York City. Shop here.


Roop was started by our very own namesake, Natasha “Roop” Fernandes Anjo, after she decided to share her love for all things vintage and handmade. Roop is a UK boutique that is based in Manchester where Natasha handmakes all handbags and accessories using quality, and luxury fabrics. Roop is an environmentally conscious brand that encourages its audience to think more responsibly about their shopping habits and support diverse talent. For every new collection, Roop partners with a talented artist to beautifully illustrate the brand’s story and playful spirit. Shop here.

Pear Nova

Pear Nova looks to the runways most innovative designers and wraps the texture of lux fabrics into subtle hues of lacquer. A year and a half went into perfecting a formula while staying true to custom color choices. The debut line is all creme polishes, with an aura of silk and leather that creates a depth you will get lost in. Pear Nova is designed in Chicago, made in the USA, cruelty free, vegan friendly and 5 free, which means no formaldehyde (ew), formaldehyde resin, camphor, toluene (huh?), and dibutyl Phthalate DBP (yikes!). Shop here.

Tree Fairfax

Tree Fairfax at its core, is minimal leather goods that are long lasting with timeless designs that will hopefully change how you move about the world. Each bag is created so that you can move around lightly; carrying only what you need in your beautiful, handcrafted leather bag. Each piece is hand cut and stitched using locally sourced, high quality leather. Tree Fairfax uses leather hides with natural imperfections and incorporates them into each bag, giving you a one of a kind piece while also cutting back on waste. Every bag will take on a life of its own, with little reminders of time passed. Each piece is created with love and care by hand. Shop here.

The Jungalow

The Jungalow by Justina Blakeney is the one-stop-shop for bohemian-modern home decor + all things all things colorful, patternful +jungalicious. The shop features signature Justina Blakeney Home and Jungalow collections designed in their Los Angeles studio as well as a curated ensemble of creative, colorful, modern goods from around the globe. Shop here.

Hello Yowie

YOWIE is a home and life shop focused on curating small collections from friends, independent artists, and designers. Their storefront is located at 716 S. 4th Street in Queen Village, Philadelphia and founded by Shannon Maldonado. Their founder Shannon Maldonado also offers consulting services in the form of art direction and interior design. Shop here.

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