Instagram Fundamentals

Instagram Fundamentals

Not your mother’s Instagram Course! This course is a self-paced PDF (109 pages of content) — it’s downloadable and yours to keep forever. Instagram Fundamentals is a course for ANYONE looking to take their Instagram to the next level. Influencers, brands, or individuals who are ready to make their Instagram presence more professional (and more apt to grow). In this course I cover the fundamentals of building a brand on Instagram, and teach you how to make Instagram work for your professional goals. Instagram Fundamentals is a self-paced PDF with 109 pages of content, broken into 7 chapters.



This course is for you if:

  • You’re building a brand around selling a product or service
  • You’re creating a personal brand (content creator or influencer)
  • You want to use Instagram as a portfolio to attract clients or new business
  • You’re ready to take social media seriously
  • You want your Instagram to look professional

This course is NOT for you if:

  • You use Instagram as a casual hobby
  • You have a clear and successful Instagram strategy
  • You’re looking to “beat the algorithm.” Yes, I have lots of tips ‘n tricks. No, there is no silver bullet
  • You prioritize short term gains in follower count over long term gains in genuine community

Take a Peek Inside

Instagram Fundamentals is a self-paced PDF with 109 pages of content, broken into 7 chapters. In this course I cover:

  1. How to craft a professional Instagram bio.
  2. WTF is with the algorithm.
  3. What Instagram content formats you should focus on.
  4. The best practices for content creation and content formats.
  5. How to strategically and tactically use hashtags.
  6. How to engage with your community… so they engage back.
  7. The best content creation, editing, and planning apps.

What Buyers Are Saying


What format are the courses?
The courses are self-paced PDFs with ~3 homework assignments throughout. Previous students have estimated each course will take about 2 hours to complete.

How long do I get access to a course once I buy it?
The course is downloadable and yours forever.

Can I buy one for a friend?
Yes! Just enter their email address at checkout and the download link will be sent to their inbox.

Got a question about which course is right for you? Shoot me an email at and I’m happy to help you choose the right one. 

Who am I and Why Should You Listen to Me?

I’m Abby. I’ve been creating content on Instagram for 5 years. My Instagram growth was not an overnight success — I’ve never gone viral, I’ve never gained hundred of thousands of followers at once. But I’ve steadily grown a community from 0 to 65,000 people who are passionate, engaged and trusting. And I know how to translate my success into tactics and strategies YOU can employ.