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Best Indie Home Brands 2021

Don’t get me wrong, I love a Target score as much as the next gal, but there’s nothing quite like finding a totally unique treasure for your home (and supporting an indie biz to boot!) Here are some of my favorite home goods purveyors and brands. Happy home shopping!

See also: How to Mix Vintage and Modern in Your Home

Also related: Shop Small Gift Guide 2020

Woon Winkel

Woonwinkel is a Portland, Oregon-based home and gift shop. If you like color, this is the shop for you! They carry home goods and gifts from all over the world, much of it created by individuals and itty bitty companies. In their words, “We like doing business with the little guys because it means we get to work with real people–people who are brave enough to take an idea and make it happen without a giant safety net.” Shop here.

Home Union

Beautifully curated vintage furniture and design housewares, based in Brooklyn, NY. Launched by co-founders Daniel King and Meghan Lavery in 2016 as a way to share some of the vintage finds they amassed, their storefront celebrates a shared passion for 20th-century design and one-of-a-kind treasures. In addition to furniture, they have expanded their offerings to include stylish housewares, vintage lighting, candles, and colorful textiles. Shop here.

Minda Living

Minda Living is a socially conscious lifestyle brand. Their collections are crafted by artisan hands, from sustainably sourced materials. They believe in ethical production, artisan empowerment, limiting their impact on the earth. They cultivate artisan teams in remote areas of developing countries — providing a dependable income and the opportunity for a better life. They work closely with their artisan team in a cooperative effort and encourage collaborative design amongst skill trades. Shop here.


A certified B Corp: “Goodee is a leading curated marketplace offering essential homewares and lifestyle products for better living. Our values are simple: we believe in good design, good people, and good impact. Driven by an unrelenting desire to co-create a world that’s smarter, kinder, and more beautiful, we built a platform centered around responsible brands and artisans producing timeless everyday objects and consumers looking to make a difference with their purchases. We believe conscious commerce has the power to transform the world and seek to empower both creators and consumers to create change by championing community, transparency, and sustainability.”  Shop here.

Coming Soon New York

Coming Soon is a furniture design + gift shop founded by Helena Barquet and Fabiana Faria in 2013 right at the intersection of New York’s Lower East Side and Chinatown. ‘A neighborhood we love and felt captured our approach to design: creative, emerging and authentic.’ Shop here.


Aelfie is a New York based home furnishing brand founded in 2012 by Aelfie Oudghiri. Known for outrageous patterns and bold, eclectic use of color. Rugs, pillows, bedding, bath and beyond! Shop here.

Quiet Town Home

Quiet Town makes bath accessories in Brooklyn, the U.S. and abroad. “Everything we do begins with function, followed by design and a serious vetting of our manufacturing partners and raw materials. Quiet Town products are made to age–the more rumpled, washed and loved the better. As concerned citizens of the world we don’t take being here lightly. This means we only make things we need and things that last.” We have their Storm bathrug in the jungle bathroom. Shop here.

The Jungalow

Jungalow started as a design blog in Justina Blakeney’s tiny, plant-filled living room back in 2009 and has since grown into a lifestyle brand and the go-to source for jungalicious design goods and inspiration. Our shop features signature Justina Blakeney Home and Jungalow collections designed in our Los Angeles studio as well as a curated ensemble of creative, colorful, modern goods from around the globe. We work with vendors from all over the world to source, design and create product, and every day we make changes to work towards more responsible and more sustainable business practices. Shop here.


I’ve been a fan of Parachute for years and watched them expand from bedding and bath to loungewear and home decor. They are truly the Direct To Consumer brand to beat! I personally own 2 sets of their linen sheets (in blush and surplus), their bath towels, and their cloud robe (I just bought another one for my husband because he kept trying to steal mine). I’m as impressed with the quality of the products as I am with their stellar customer service! I’m a proud Parachute affiliate and cannot recommend them more highly. Shop here.


Schoolhouse was founded by Pacific Northwest native Brian Faherty in 2003 following his discovery of a long-lost collection of cast-iron glass shade molds. As a lighting and lifestyle goods manufacturer, they’re built on handcrafted pieces that marry the domestic with the industrial. Their iconic, heirloom- quality collections are designed to transcend time and trend. We own a few of their light fixtures and are quite happy with the quality! Shop here.

Nannie Inez

Nannie Inez empowers self-expression by bringing the best design to your home. Good design enhances life, from the small everyday objects to pieces you will enjoy forever. Our collection includes contemporary Danish furniture, luxurious French textiles, thought-provoking Swedish art, refined Japanese office accessories, and innovative American craftsmanship. Located on Austin’s South Lamar Boulevard near Barton Springs Road, Nannie Inez is amid a growing community of independent boutiques in the heart of one of this vibrant city’s most creative neighborhoods. Shop here.


Slowdown Studio

Slowdown Studio is the brainchild of Los Angeles-based designer Marc Hendrick. Discovering emerging and established artists from across the globe, collaboration is at the heart of Slowdown Studio. The modern lifestyle brand celebrates individuality and artistry, and the result is a collection of living, breathing works of art that are both functional and beautiful. Slowdown Studio invites you to embrace the slower moments in life. Slow it down. Shop here.

The Citizenry

The Citizenry is a home goods marketplace of curated pieces from around the world. They have establish sustainable relationships with their artisans and sell directly online – there is no middleman. They offer handmade goods, crafted with the highest quality materials, at more reasonable prices than traditional luxury boutiques. Shop here.


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